Twenty years of commercial work.
A few of the companies I've built with.

I don't publish case studies with names and numbers — most of what I do stays inside the companies I do it for. But here's the shape of the work.

[ Active now ]

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Giffy — The choice gift card that becomes anything.
Commercial strategy · market-entry
Live now
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Feenstra — Energy transition & blue-collar services — technical services at scale.
Creative strategy · communication
Live now

[ Work I've done ]

Global consumer brands

Strategy and commercial activation for lifestyle, fashion, and sports brands across Europe and beyond. Work focused on positioning, market entry, and turning brand equity into revenue.

Clients include: Nike, Mizuno, Pepe Jeans, Tommy Hilfiger, Calvin Klein, Hugo Boss.

Energy transition & technical sectors

Commercial strategy for companies operating in the electrification and technical-services space — where the challenge is translating complex product into a market that's ready to buy.

Clients include: Feenstra, PON.

Scale-ups & operational brands

Embedded commercial leadership — building the sales organization, partner channels, and go-to-market rhythm from scratch.

Clients include: PetsPlace, PayPal.

[ The pattern ]

Across every engagement: same rhythm. Understand the bottleneck. Build the route. Bring the people. Run the execution. Hand back something that works.

The industry changes. The job doesn't.

[ Your company next? ]

Your company next?

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