Interview-based start. One owner. Strategy, story, people and execution — as one role.
I start with Discover — an interview assignment that's the foundation for the employer branding and positioning strategy. Two months. A minimum of 10 conversations, spread across the organisation, including the CEO.
Want to know what the interviews surface first, without committing to positioning and execution right away? Discover can also start on its own.
You know exactly what type of people you're looking for and where to find them, because the interviews surface the characters and motivations a job description never captures. You see why people stay or leave, in their own words — not in a satisfaction score. And you get a story and communication that actually match how the company really is, not how an agency thinks it should sound.
The return is measurable in two things: better hiring (the right characters, found faster) and better retention (people recognise themselves in how the company talks about itself). No glossy visuals, no macro labour-market statistics — the interviews themselves are the proof it works.