What a typical engagement looks like.

Retained advisory. One owner. Strategy, creative, people, and execution — as one role.

— 01

Commitment

Most of my work runs on retained advisory — one or two days per week, for six months minimum. Long enough to see real results. Short enough to stay sharp.

— 02

What you get

→Your commercial strategy — challenged, sharpened, and made executable
→A creative strategy layer on top — the concept, story, and angle that makes it land
→My direct involvement in the execution, not just the thinking
→Access to my network — senior operators, creatives, developers, partners
→My AI organization's tools, shared with your team and left behind
→One person accountable for the whole chain

— 03

What I need from you

→A founder or CEO in the room
→Honesty about what's working and what isn't
→Room to make decisions, not just recommendations

[ When it doesn't fit ]

When it doesn't fit.

×If you want someone to write your strategy for you, I'm not your person
×If you want a deck and disappear, I'm not your person
×If your team isn't ready to be challenged, I'll tell you before we start
×If the problem is fundamentally not commercial, I'll point you somewhere better

[ Next ]

Ready when you are.

Start the conversation