Short notes.
Notes on communication in change, employer branding in technical sectors, and the energy transition as it actually lands in the field.
- 14 May 2026
Why employer branding will soon matter more than recruitment
Vacancies are everywhere, salaries look alike, and every company claims people come first. The new generation doesn't believe words anymore — they look for proof. Proof over promises.
Read → - 14 May 2026
Hospitals don't have a staffing shortage. They have a retention problem.
Too many healthcare professionals don't leave the sector — they leave because somewhere else they feel more seen, more heard, more human. You don't solve that with vacancies.
Read → - 6 May 2026
Why working with your hands is the future again
Everyone talks about AI. Meanwhile, technical companies are desperately searching for people who can build, fix, and think ahead.
Read → - 6 May 2026
I'm not an agency. I replace it.
The creative industry is changing rapidly. Communication has become continuous, AI is reshaping the work itself, and a new kind of creative partner is emerging.
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