Thirty years across communication, brand and creative direction. International scale-ups. Energy and technical organisations in transition. Campaigns and partnerships across Europe, the US, and Asia.
I don't write strategies. I sharpen yours, then run the communication with your team — labour, internal, external — until it lands.
Your team owns the plan. I bring focus, structure and the network to make it ship.
Research, analysis, planning, coordination — handled by AI workflows. The operating layer of an agency, built into one engine.
You hire me. Not a team, not a junior, not a deck.
Strategists, copywriters, designers, developers, partners — pulled in when the work needs them.
Strategy. Decisions. Direction. The room.
Then I leave. Your team runs the engine without me.
The repetitive parts of strategy — research, analysis, reporting — don't need a human. AI does them faster.
That frees me up for what AI can't do: rooms, decisions, direction, communication that lands.
The workflows, prompts, and frameworks behind my engine — shared with your team. Documented. Yours after I leave.
You hire me once. Your team keeps the tools.
Amsterdam-based. Working across Europe, the US and Asia. Focus on utilities, energy and technical organisations in transition — but the principle holds anywhere.
If finding and keeping good people is getting harder — and you feel your external story should reflect that too — send a brief, or just a question.